Tag Archives: agvocates

I’m done with #donewithAW

When my buddy Derek first sent me the link to A&W’s better beef website, I really didn’t give it much thought. They promoted beef raised without implants or antibiotics, which isn’t exactly my cup of tea, but they did a pretty good job explaining about how sick animals are properly treated and removed from the program, and how it is raised without added hormones. The only problem I really saw with it is that they weren’t getting all their beef from Canada.

A few days later, the agvocates caught scent of it. The thought of being as famous as Dairy Carrie and her pluckezchicken campaign danced in front of them and they’ve been trying to tear apart good old Ape & Willies ever since. There are a couple major differences between A&W and Panera Bread though. First, PB flat out called farmers lazy. A&W has done nothing to question the integrity or work ethic of this nations producers. Second, PB used harsh imagery and phrasing to insinuate that all meat produced that doesn’t match their their standards is unsafe. A&W has done nothing to slander conventional Canadian beef.

So what’s the real problem here? I think it might be that we wait around, content with the status quo, and then when somebody comes up with a better way to market their product, we jump all over them. I mean, by this standard, shouldn’t all you Hereford breeders be tearing apart the certified Angus program?

Can you imagine where our industry would be if all the folks took the time they wasted harassing A&W, and used it to improve their stockmanship skills, or their knowledge of animal health or nutrition. Maybe they could even (and I’m going out on a limb here) use that time to learn about marketing and finding a niche. 

I guess what I’m trying to say is quit your bitching, focus on doing your job better, and maybe one day you won’t need to spend all your time reacting to something on social media. 

Advertisements

Everyone’s an expert

A few months ago when I decided to get active in social media and start sharing my views, I kept coming across a buzzword that was on the tip of everyone’s tongue :agvocacy. Initially, I thought this was spectacular. Farmers and ranchers advocating for agriculture seemed like a concept that will change our industry. After a few months of reading blogs and spending entire evenings trolling through twitter, I’ve come to the conclusion that the majority of “agvocates” are full of shit. 

 
I honestly can’t remember the last time I read an original thought on a blog. I read an article from Reuters or Drovers, and then my twitter feed blows up with links to blogs about these subjects. I click these links and I find wannabe journalists regurgitating the same crap from that article.  Over the past few weeks, I’ve read several blogs about Zilmax. Most of these are written by cow calf producers and students with no experience to back up what they’re writing about.  They just write down somebody else’s thoughts and present it as fact. It would be nice to see some original thoughts on Zilmax and what the real problems are. 
 
When we have thousands of farmers presenting themselves as experts, we are going to do more harm than good. Someone with limited feedlot experience being referred to as an expert on the industry is worse than me telling people why gestation crates are a good thing. It’s important to remember that just because somebody has thousands of people following them, doesn’t mean they’re always going to be the best source of information.